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DESIGNER LAUTARO GARCIA DE LA PEÑA WEARS THE FIRST SAMPLE OF “SOL SALIENTE” TO BE CAST IN STERLING SILVER -
PART OF THE LINE-UP COLLABORATION WITH GAUCHO - BUENOS AIRES, AND DUE TO LAUNCH LATER THIS YEAR.
PHOTOGRAPHER: MARCIO AMARAL; STYLIST: LIANDRA SALLES

THE ART OF STYLE
THE ART OF STYLE

Meet Lautaro Garcia de la Peña, the multi-hyphenate talent
behind our debut jewelry line

Meet Lautaro Garcia de la Peña, the multi-hyphenate talent behind our debut jewelry line

"Itruly believe that good design is the art of mixing little things to make a good 'whole'," says Lautaro Garcia de la Peña, the man behind our first-ever jewelry collection, launching later this year. This should come as no surprise given his career to date – the 29-year-old, who hails from BA and is based in Barcelona, counts architect, electronic-music producer, model, and jewelry designer among his many talents.

SNEAK-PREVIEW: LAUTARO IS WEARING SAMPLES OF THE GAUCHO - BUENOS AIRES UPCOMING JEWELRY AND READY-TO-WEAR COLLECTIONS. PHOTOGRAPHER: MARCIO AMARAL; STYLIST: LIANDRA SALLES

That mix-and-match approach is key to the way he operates, from the jewelry he’s designed for Gaucho (think minimalist, unisex pieces that can be layered to suit different moods, occasions and outfit silhouettes) to the way he approaches buildings and music. It extends to his personal style too, which he describes as ‘tidy-misaligned. When these aspects are together, there is a cool harmony in every detail’. Even his go-to look seems informed by his training, with great wardrobe basics (good jeans, sneakers, a T-shirt and leather jacket) supplying the foundations for cool flourishes like silver jewelry or a Gaucho silk pocket square hanging from his back pocket.

Born to artist parents, he got serious about art early on. ‘When I was 8, my school used to take us to draw important buildings of the city; in that moment, I was completely present – and then I just wanted to let my imagination fly.’ He studied at Bellas Artes (the National Academy of Fine Arts), and, after his architecture degree, headed to Europe.

LAUTARO WEARING SAMPLES OF GAUCHO'S UPCOMING JEWELRY AND READY-TO-WEAR COLLECTIONS, AS WELL AS OUR CURRENT COLLECTION'S GURRUCHAGA BOMBER AND SILK HERRADURA POCKET SQUARE. PHOTOGRAPHER: MARCIO AMARAL; STYLIST: LIANDRA SALLES

It was here that he spotted a gap in the market and a discovered a new passion for jewelry design. ‘In Europe, men wear much more jewelry than in Argentina,’ he says. ‘They’re not afraid to express their personality through fashion. This inspired me to accelerate that shift in mentality for Argentines and create space for a new fashion culture.’ 

SNEAK-PREVIEW: LAUTARO IS WEARING SAMPLES OF THE GAUCHO - BUENOS AIRES UPCOMING JEWELRY AND READY-TO-WEAR COLLECTIONS. PHOTOGRAPHER: MARCIO AMARAL; STYLIST: LIANDRA SALLES

While the Gaucho jewelry collection heads into the final stages of production, Lautaro is as busy as ever – but finds that balance is key. In the mornings, strong black coffee goes hand in hand with meditation, and he takes a philosophical ‘less is more’ approach to design that chimes with elements of gaucho culture – simplicity, strength, quality. Once these elements are in play, he says, ‘you have uncountable combinations to choose from to create the best version of yourself. Find the essence of your style, and it will never let you down.’

For updates on the launch of the Gaucho Buenos Aires jewelry line, subscribe to our emails and follow us on Instagram.

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GET A SNEAK-PEEK: Lautaro wears the first sample of “Sol Saliente” to be cast in sterling silver, part of Gaucho’s jewelry collection due to launch later this year.

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